Air Jordan Brand story

AIR JORDAN series shoes are far ahead of other products in terms of sales volume and market demand, and set a higher design, innovation and function benchmark for the entire sports shoe industry every year.  Air Jordan 11(XI) At the heart of the series is the perfect combination of athletes and technology – Michael Jordan, the most dazzling superstar in basketball history, and basketball shoes with a brilliant career, highlighting his relentless pursuit of function, innovation and achievement.

Air Jordan is a series named by Nike’s most famous NBA star Michael Jordan. In 1985, Michael Jordan signed a high-paying contract with Nike, a small-scale sportswear manufacturer at the time. Nike immediately launched Jordan’s first sneaker named after Jordan.  Air Jordan 11(XI)The first of the Air Jordan series. Although this sneaker had a strange color scheme and novel technology at the time, no one had thought that this would be the beginning of a myth.

2017 Air Jordan 11

The AIR JORDAN outsole uses solid traction and excellent flexibility. The groove is designed to mimic the natural movement of the human foot. Jordan Brand’s Tom Luedecke explains: “It’s latitudinal engineering actually matches the footprint. We are looking for a footprint to find out where the wear of the shoe originally occurred, the right amount of traction mode.”  2017 Air Jordan 11 “Midnight Navy” For Sale The proprietary weaving technology developed by the Jordan brand is not different from the standard carbon fiber, but its size and shape are different. It provides the right amount of rigidity while also allowing the foot to bend naturally.

In addition to the latest scientific concept of “protective rope at the ankle”, AIR JORDAN XX also tried every means to use LASER laser engraving technology to highlight the glorious past of Michael Jordan and the AIR JORDAN series. As long as you look closely, it is not difficult to find that on the magic straps at the AIR JORDAN XX upper, large and small, various shapes and shapes are carved, and each of these patterns is an independent whole. We can find Jordan’s highest score in his career; we can also see Jordan’s birthday; or, the car can attract your attention, because that is the first car that Jordan bought; and one has 6 The finger of the hand, what it means to express is that Jordan already has six championship rings.

Today, the Air Jordan XX is no longer a rare thing for most shoe fans. But the significance of the Air Jordan XX launch in 2005 should not be forgotten by us. Air Jordan 11(XI) For us, the pattern on the Air Jordan XX upper is a history-added language. It shows the wind and rain for the past 20 years. It is recorded in Jordan and the Air Jordan series in the past 20 years. The brilliance of the load.

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